Bradesco BBI
A segment in Bradesco, the second largest bank in Brazil. It works with investments focused on companies, ranging from IPOs, M&A, ECM to fixed income. Investment pitch books are developed to close contracts with companies and are produced directly by economists.
My role
My work involved revamping the graphic design of the pitch books and create a template that could be edited by economists.
Template
I conducted an analysis of previous pitch books and had discussions with economists to understand the most commonly used types of pages. From there, I worked on redesigning the visuals and creating templates, resulting in the following outcome
Manual
After creating the template, I developed a manual to help the economists with no design knowledge to use the template efficiently.
